Wednesday Feb 01, 2023

Amazon’s New $5 Prescription Drug Program + Top 10 Pharma TV Ad Spenders in 2022

In this episode, Ayesha talked about Amazon Pharmacy’s new RxPass subscription prescription drug program called RxPass through which Amazon Prime members can purchase generic medications for a flat fee of $5 a month. The program is part of Amazon’s continuing expansion of its healthcare portfolio. Hear more about the program and how it aims to increase accessibility and affordability for customers.  

Ayesha also shared who the top 10 pharma TV ad spenders were in 2022. Ad spending is at an all-time high in the US pharma industry, with companies maintaining a general preference for linear TV marketing over digital marketing. Companies that made it to the top 10 ad spend list included Novo Nordisk with its social media sensation diabetes drug Ozempic and AbbVie’s Rinvoq for eczema and arthritis. The top three spots were taken by ads for immunology drugs and the list includes four type 2 diabetes drugs. 

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